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2024 Creative
Services Internship

 
My primary project during my internship was to make a new edition of JOANN’s brand guidelines that would reflect their updated identity. 

Their logo and branding had been updated in 2018, and no updates to the guidelines had been made since then.



Here are some of the skills I built:

- Competitor research + analysis
- Layout + composition
- Heirarchical information systems
- Building consistent
  design systems
- Working collaboratively with           teams in different departments
- Creating proof documents
- Clear communication of ideas


...and much more!







Check out the full brand guidelines here

       
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