The goal of this project was to design a 3 SKU series of a drink product, and the container choice had to have sustainability in mind.
I chose to create a brand called Minx Matcha, a series of flavored matcha lattes. My target audience was women ages 18 - 35, so I decided to pursue a folksy feel
for the identity.
I created hand drawn illustrations, as well as hand drawn typography for the main mark to give a handcrafted feel.
I chose a paragon jar as my container, as I found that the target demographic enjoys
reusing glass jars for a multitude
of reasons, along with its ease
of recyclability.