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The goal of this project was to familiarize ourselves with the process of designing a pouch product in multiple SKUs, from die-lines to legal information. 
I chose to design a line of cat treats for picky pets called 
Picky Whiskers”.

I based several design decisions around my competitor research, as I wanted to make a product 
that felt distinct and had a powerful shelf presence. Some 
of these decisions include the
bold color palette
, the custom die-cut window that shows the product to consumers, and the implementation of illustration 
as opposed to photography.